Today nearly every company is trying to digitally transform itself in order to remain connected with its customers, the only problem is that there tends to be a discrepancy between how these companies perceive their "transformation" and the actual reality of what they have done. More often than not the executives within a company that is undergoing a digital transition believe truly that changes are being made but are not knowledgeable of where exactly the changes are being made. An article in Ad Week claims that nearly 88% of companies report undergoing a digital transition but when surveyed, only 25% of the participants could specifically name changes as proof that a transformation was occurring!
Top Priorities
In today's business world, some of the main priorities for companies who seek digital transformation are split among these following groups:
- Improving processes
- Furthering Research
- Building a competitive social media program
- Updating consumer-facing technology
- Integrating social, mobile, web, and e-commerce services to create a smooth customer experience.
Top Challenges
- Changing the culture within a company
- Changing the "campaign" strategy to an actual plan of action
- Communication & cooperation between various departments
- Allocating proper resources
- Understanding the impact of newly connected consumers
Impact of Shift
The overall benefits of bringing a digital shift to your organization are things such as a lift in engagement, customer satisfaction, and greater conversion. All of these factors are vital in the long-term success of a company and should be monitored and improved upon on a regular basis.
Sources
Hoffman, Melissa. "Is Your Company's Digital Transformation Really Happening?" AdWeek. N.p., 10 Nov. 2014. Web. 11 Nov. 2014.
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